“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have; and I don't think you could find one.”
- WARREN BUFFETT, CHAIRMAN & CEO, BERKSHIRE HATHAWAY INC.
TAKE A TOUR TO SEE
WHAT'S POSSIBLE
ASK YOURSELF
ARE YOU WORKING FOR YOUR BROKERAGE,
OR IS YOUR BROKERAGE WORKING FOR YOU?
WHAT OUR AGENTS SAY
"Berkshire Hathaway HomeServices PenFed Realty Texas is a growing force in Dallas and provides a great real estate solution for our clients with our global reach. My brokerage is very supportive and allows me to approach business the way I see fit. With the support of the brokerage, our agents are able to drive real success."
— Phil Hobson, REALTOR®
AGENT BENEFITS
IT'S GOOD TO HAVE OPTIONS
Berkshire Hathaway HomeServices PenFed Realty Texas focuses on agents first and we understand that health insurance can be a large barrier to real estate agents. We also know that if you don’t have your health, nothing else matters. We know that agent’s needs are never one size fits all. Our focus in creating our benefits platform was to provide our agents access to health, vision, dental, and even supplemental insurance that meets your individual needs.
WHO WE ARE
BERKSHIRE HATHAWAY HOMESERVICES
Berkshire Hathaway HomeServices PenFed Realty Texas is a network brand of HSF Affiliates LLC, which is owned by HomeServices of America, Inc.™, a Berkshire Hathaway affiliate.
#4
World’s Most
Admired Companies
#4
World’s Most Respected Companies
QUANTITY
Most Brokerages provide offer letters to every agent they meet.
Most Office Managers are paid for every agent they recruit.
Most Office Managers are bonused on the overall profitability of the office leading to cutting costs.
VS
QUALITY
Selective Agent Recruitment
We want to be the best, not the biggest.
Our Office Manager's compensation is based on your success.
Our Office Managers are bonused based on how much they help you grow your business annually.
LUXURY DESIGNATION
Only sales professionals who meet our most exacting standards are considered for this highly prestigious designation. Luxury Collection Specialists are distinguished by their:
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Understanding of affluent buyers and sellers
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Discrete client representation
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Superior market knowledge
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Advanced negotiation skills
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Meaningful involvement in the local community
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Use of premium, compelling and effective marketing
TEAMBUILDER
Want to grow with us? It pays! Recruit an associate to Berkshire Hathaway HomeServices PenFed Realty and you will earn 2% of that agent’s closed GCI as long as both of you are with Berkshire Hathaway HomeServices PenFed Realty or PenFed Realty Referral Company.
PENFED REALTY TEXAS
Largest Independently-Owned Berkshire Hathaway HomeServices Brokerage
10:1 AGENT : STAFF RATIO
#3 UNITS SOLD
2024 Berkshire Hathaway HomeServices Annual Awards
#3 BROKERAGE GLOBALLY
In the BHHS Network at the 2024 Berkshire Hathaway HomeServices Annual Awards
#26 BROKERAGE IN THE US
By sales volume in the US
- #28 by transaction sides
- #37 by agent count
EXCLUSIVE PROMOTIONS
A bank cannot own a brokerage, but fortunately for PenFed agents, a credit union can. Teaming with PenFed Credit Union provides exclusive advantages to both your buyers & your sellers, making it a win-win situation for you & your clients!
Exclusive to home sellers utilizing a PenFed Realty agent, our clients can qualify for a 6-month INTEREST-FREE loan up to $35,000*!
RENOWNED REPUTATION
Established in 1935, PenFed is America’s second-largest federal credit union, serving over 2.8 million members worldwide with $36.6 billion in assets. We have members in all 50 states and the District of Columbia, plus military bases in U.S. territories.
MILITARY HERO FOUNDATION
At PenFed, earnings are passed on to the PenFed Foundation which takes care of our men & women who served willingly to defend our country, because our military heroes need heroes too.
TOP TOOLS
ALTOS REPORTS
Providing you access to market statistics, updated daily, for the cities you serve. These reports help you answer the popular question “How’s the market doing?” by providing real estate market analysis to you and your home buyers and sellers. Available both on-demand & via weekly email updates to help you & your clients understand: Market Conditions, Sales Trends, Inventory, and much more!
AGENT WEBSITE
All PenFed Realty Texas agents are given a personal IDX search website. Clients can be set up on property alert drip campaigns helping you stay top of mind during their home search. Each agent site can be enhanced with contact information, bio & headshot, testimonials, a blog, plus community pages which can be catered to the areas in which you conduct business.
AUTOMATED ADVERTISING
Every new listing generated by a Berkshire Hathaway HomeServices PenFed Realty Texas network agent will receive a week of FREE digital advertising. In addition, through the power of retargeting, the program seamlessly builds agents’ personal branding, while also aligning with Berkshire Hathaway HomeServices brand standards for effective, always-on advertising.
RESOURCE CENTER
The Berkshire Hathaway HomeServices REsource center is the nucleus for all the tools provided by Berkshire Hathaway HomeServices. The Marketing REsource, an agent favorite, is your very own marketing assistant allowing you to create, personalize, share and print eye-catching collateral in minutes, including Digital eCards & Email Campaigns.
MARKETING AUTOMATION
Stunning marketing materials for your listing sent to you automatically! Plus, fresh updated materials automated when your listing is Just Listed, Just Sold, Open House, or Price Reduced. All you have to do is enter your listing into the MLS as you normally do, and then shortly after you will receive an email with links to your materials such as social media graphics, the single property website, postcards, flyers & more! Need to tweak your design or swap some photos around? All of your pieces can be edited to best showcase your listing. Take a peek at the sample email that would be sent to you shortly after entering your listing into the MLS:
CLICK PREVIEW TO VIEW THE IMAGES
MARKET UPDATE VIDEOS
Market Update Videos offer the ability to create up-to-date agent branded videos focusing on local market conditions, including popular statistics like active inventory and median listing price, utilizing MLS market metrics. These videos are great for sharing with your clients, prospects, and on your social media channels, keeping you top of mind.
MONTHLY SOCIAL MEDIA CALENDAR IN SOCI
SOCi is a social media management platform that localizes and personalizes content created by the Global Marketing team and PenFed Realty Texas to elevate your social media presence. Simply connect your Facebook Business page and SOCi automatically posts brand-compliant content on your behalf. Social media is made easy with SOCi!
BHHS CONNECT POWERED BY KVCORE
Berkshire Hathaway HomeServices has partnered with Inside Real Estate to provide our agents with the world’s best CRM platform. With BHHS Connect Powered By kvCORE, you'll supercharge your real estate business with a centralized productivity platform, featuring a Smart CRM, lead generation, listing management, marketing automation, and additional functionalities.
LAUNCHPAD
A FIRST-CLASS WELCOME!
To welcome new agents, we compiled our LAUNCHPAD Agent Welcome Package, at no cost, to assist them in jumping into their successful career with PenFed Realty Texas!
Tailored orientation
NAME BADGE
BUSINESS CARDS
TRAINING
TOOLS. TRAINING. TECHNOLOGY.
At PenFed Realty Texas, we pride ourselves in providing our agents with the training, tools & technology resources to leverage in their marketplace. We focus on developing our agents by providing 1-on-1 coaching and ensuring our branch managers, trainers, mentors, and support staff are Real Estate Industry professionals who understand how to help you grow your business. We teach you everything Real Estate school doesn't!
CULTIVATING OUTSTANDING REAL ESTATE AGENTS
This new agent training course helps agents plant seeds for a business worth growing. C.O.R.E. helps to bridge the gap between obtaining your license and prepares you for the day-to-day activities that are income-producing in the world of Real Estate. Topics covered include building your business foundation, budgeting, marketing and building your brand, lead generation, overcoming objections, steps of a transaction, business planning, mastering referrals, and much more!
LIVE TRAINING EVENTS
PenFed Realty Texas agents are able to attend both national training events and LIVE! local training events at no cost. These training events, such as REwired, CORE Training, Elite Masterminds, Master the Keys of Success, Listing Presentation Training, CE eligible trainings, Surge Accountability Trainings, and monthly office sales meetings give agents executable takeaways and allows them to expand their knowledge and reach new sales potentials! We also offer virtual training such as Surge30, our TED Talk-style videos, in addition to the many classes and offerings across our network. Did we mention our training is always FREE??
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FREE ON-DEMAND TRAINING
Our agents have access to 24/7 on-demand training via The HUB, PenFed Realty Texas' online learning portal. The HUB houses learning for our agents, from newbie to rockstar seasoned agents and everything in between. We understand agent development comes by learning from a myriad of resources, teachers, and learning methods so our learning portal is organized to provide agents with the relevant training styles while offering instructors as diverse as our course library.
LOCATIONS
ARLINGTON
6025 I-20
Arlington, TX 76017
(817) 543-1300
ARLINGTON
DALLAS
3303 Lee Pkwy
Suite #200
Dallas, TX 75219
(214) 257-1111
DALLAS
FLOWER MOUND
3624 Long Prairie Road
Suite #100
Flower Mound, TX 75022
(972) 899-5600
FLOWER
MOUND
FORT WORTH
3200 Winthrop Ave
Fort Worth, TX 76116
(817) 377-4500
FORT WORTH
FRISCO
4280 Main Street
Suite #100
Frisco, TX 75034
(469) 422-0916
FRISCO
PLANO
2800 N Dallas Parkway
Suite #350
Plano, TX 75093
(972) 312-8900
PLANO
SOUTHLAKE
150 Nolen Drive
Southlake, TX 76092
(817) 442-5345
SOUTHLAKE
SAN ANTONIO
401 East Sonterra Blvd.
Suite #375
San Antonio, TX 78258
(210) 545-7653
SAN
ANTONIO
MEET THE TEAM
EXECUTIVE TEAM
Regional President
Senior Vice President Marketing & Agent Services
Broker / VP of Sales & Agent Development - Dallas
Career Development Specialist
VP of Sales & Agent Development Arlington & Fort Worth
VP of Sales & Agent Development Flower Mound
VP of Sales & Agent Development San Antonio
VP of Sales & Agent Development Southlake
VP of Sales & Agent Development Frisco & Plano
SUPPORT TEAM
Director of Contract Administration
Information Technology Manager
Regional Agent Services Manager
Director of Marketing
Design & Marketing Manager
Senior Marketing Specialist
Agent Experience Administrator
Agent Services Administrator Dallas
Agent Services Administrator Fort Worth/Arlington
Agent Services Administrator Frisco
Agent Services Administrator Plano
Agent Services Administrator Southlake
Executive Sales & Operations Assistant